H&M Report - Fall Winter Collection 2013/14 in Paris (with itw)

Times are changing, fashion is democratizing. The big eagerly awaited shows are no longer just Dior, Chanel and Saint Laurent. High street brands surf on their reputation, and the show of Swedish label H&M becomes an event not to miss for Paris fashion week. And it's in gardens of the Rodin Museum, where the interior of a mansion has been restored to present, in front of some stars (Emma Roberts, Pixie Geldof, Emmanuelle Seigner, Isabelle Huppert, Chloë Grace Moretz) 25 models for the autumn / Winter 2013/14 collection incarnated by the top like Arizona Muse, Isabeli Fontana or Cara Delevingne.Smiley girls move from room to room wearing high boots, captain caps, jackets, reefer jackets or long officer coats. For the evening, several proposals : from a long blach dress to a "jazzy" sheath gown, embroidered in sequins. The style and attitude are there. Moreover, the whole team came to greet the audience at the end of the show. The only difference to other shows is the price tag of the garments.

Music from fashion show

Interview
Chloë Grace Moretz : It's fashion week here in Paris and it's very exciting to have an H&M show right in the middle of fashion week so I'm really excited to be here.

Ann-Sofie Johansson : The collection is called `A modern drama' with a little bit of tailoring and uniform inspiration and there's always a certain tomboy spirit there, we wanted to be effortless and cool and a little attitude.

Pixie Geldof : I think they do very good craftsmanship, it's very well tailored, I love the lines, I like the sort of boldness in the way that it's graphic and clean, I love that.

Caroline de Maigret : I like the big sweaters, the big mohair sweaters, I thought they were really cool and there was a long white jacket, very warm, that was very nice as well.

Copyright : Paris Modes Productions

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