The former professional trade fair, since transformed by Zalando into a hybrid event combining trade show with fashion and music festival, returns to Berlin for its third edition from 31st August to 2nd September.
The Japanese brand has signed an agreement with the International Paralympic Committee to become its official supplier until the end of 2020 in a major deal that will position it as a leader in the para sports arena.
American trade show organizer UBM has confided the development of its new event to Pierre-Nicolas Hurstel. Remode, a networking event for brands, with conferences, meetings and demonstrations, is slated for November.
It looks like times were tough for Japanese sports giant Asics during Q1 as the company’s consolidated net sales and profits were down. But at least the percentage profits fall was less than the sales drop.