Vente-Privée tests its marketplace

The leader in online flash sales is broadening its horizons by testing a marketplace made for partner brands and giving limited time offers in the wine and décor markets, as well as the fashion market.


The Vente-Privée team - AFP

When contacted, about its plans, the Vente-Privée group said: “This new contact with brands for discounted prices is a complimentary service which will eventually be offered to certain partner brands of ours in numerous sectors, including fashion.”

The discreet test was made with professionals on Thursday, March 21, at the E-commerce One-To-One trade show where Vente-Privée’s Marketing Director, Catherine Spindler, was among the speakers at the on-site workshop. The workshop was organised by the market specialist Izberg, a business that Vente-Privée has had links with for the past year.

“We will continue to support brands on a daily basis with a complete portfolio of solutions,” said the group. Speaking about their discounting services, the group said it will “cover selling old collections and creating special sales events for new products (such as for Kooroo), in store and online traffic (such as for Le Pass) and improving brand consciousness among consumers (with Survey-Lab).”

This activity is a reinforcement of the business’ offer for professionals which had also been carried out last September when the business portal announced its partnership with Niko/MRMC, the professional arm of Nikon, for the development of technology for photo and video production. The customers of the portal will be offered a “Delivery Pass” for several weeks, subscription to which will cost 15 euros and will give access to free shipping for purchases over 30 euros.

Vente-Privée, which will soon announce its FY 2017 financial results, totalled around three billion euros in sales in 2016 which the business announced alongside an investment in innovation to the tune of 80 million euros. The online portal is present in 14 countries and has over 6,000 partner brands, for which it has developed a range of support services over time. The business also recently won a court case over abuse of dominant position and announced the creation of 200 jobs in the Lyon region in France.  
 

Translated by Isabelle Crossley

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