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El Ganso debuts eyewear collection with Hawkers
El Ganso has joined forces with Spanish eyewear brand Hawkers to create its first ever range of sunglasses, ‘El Ganso by Hawkers’.
The collection comprises four limited edition styles with frames crafted from premium cellulose acetate in bright colours and featuring glass lenses produced by Essilor. Marked by the ‘Made in Italy’ quality, the eyewear range offers casual and relaxed options at affordable prices.
The collection launch was held at one of El Ganso’s most iconic stores in Madrid, hosting more than 70 people and
coinciding with the unveiling of the brand’s new store concept.
They sunglasses will be available on Hawkers’ and El Ganso’s online websites from early March, as well as in more than 50 stores in Spain, Portugal Germany, France, Italy, and the UK. Additionally, one of the styles will be sold exclusively by El Ganso.
When commenting on the collaboration, Francisco Perez, co-founder and CEO of Hawkers highlighted the strength of the partnership between the two companies. “Hawkers gives freshness and disruption to El Ganso, and immerses it in this digital revolution that differentiates us. The collection materialises a strategic partnership between two brands that are revolutionising the luxury sunglasses industry.”
“We are launching a new product for us in collaboration with a leading sunglasses brand and made in Europe, a fundamental value of El Ganso,” added Alvaro Cebrian, co-founder and CEO of el Ganso. “This collaboration unites a very strong digital brand such as Hawkers and a very strong retail brand like El Ganso,” he continued.
Founded two and a half years ago, Hawkers posted revenue of 60 million euros in 2016 with more than 4.5 million sunglasses sold and a presence in over 50 countries. The Alicante-based company also raised 50 million euros in a series A round of funding.
Meanwhile, El Ganso opened its first store in Madrid over a decade ago and has grown to become a global business with more than 170 shops across 10 countries including France, Portugal, Belgium, England, Chile, Mexico, the Netherlands, Italy and Germany.
Last year, the Spanish clothing company invested over 360,000 euros in digital projects aimed at boosting its online sales as part of a digital push. The decision paid off, with the company reporting an 87% growth in online sales in the second half of the year.
Revenue for the full-year increased to 82 million euros, up 17% on the previous year. El Ganso plans to reach more than 200 stores in 2017.
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