Date and name change announced for Fashion's Night Out in London

The annual Fashion's Night Out event, which is organised by Vogue UK and being held for the 7th time this year, will take place in London on September 10.

The event has had a name change this time around, however - it is now called "Vogue Loves Regent Street", the central London street that houses many of the biggest fashion retailers in the city.

Vogue

"We're delighted to be celebrating Fashion's Night Out for our seventh consecutive year, and as the centre of London's retail heartland it made perfect sense to focus our activity with Vogue Loves Regent Street," said editor Alexandra Shulman. "We hope thousands of shoppers will once again join us to celebrate the street's exciting mix of designer and high-street brands."

This marks the first time the event has focused on just one location.

"The retailers are delighted that Regent Street, 'The Mile of Style' and London's premier shopping street, will be hosting Vogue Loves Regent Street as part of our Fashion and Design Month, having supported Fashion's Night Out since its inception," said Paul Lorraine, the general manager UK and president of the Regent Street Association. "Regent Street is synonymous with style, as the first purpose-built shopping street in Europe and now home to international fashion brands including Burberry, Longchamp, Jaeger, Hackett, Karl Lagerfeld, Coach, Aquascutum and Watches of Switzerland."

Fashion's Night Out was established in 2009 by the Vogue Network. The annual event aims to bring people closer to the fashion industry, boost participating business and support charity projects. 

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