Boohoo launches first standalone menswear site

By

Cajsa Lykke Carlson

Published
Apr 1, 2016

Boohoo.com, the British fashion etailer, has launched a standalone menswear site, boohooMAN.

The site will sell boohooMAN's clothing, footwear and accessories, with new styles being added every week, and launched on March 31.

“Back in 2013 when we launched boohooMAN, we had observed a shift in menswear buying habits, as men begin to embrace fashion trends and move away from the safety net that branded fashion has offered for so many years. This proved to be an extremely positive move for the boohoo brand, but as the market continues to evolve it felt like a natural progression to introduce a dedicated site for boohooman.com. The core of our business has always been to provide the seasons latest looks, whilst still delivering incredible value, but now we have the opportunity to tailor the offer and the content we serve up to the menswear customer, making their shopping experience more personalised and engaging,” said Richard Clark, Marketing Director at boohoo.

BoohooMAN targets trend-led price conscious customers aged 16-24 and will offer dedicated content for the menswear customer. BoohooMAN's current collection for Spring/Summer 2016 was influenced by sportswear and street tailoring, and consists of four key trends: Nautical, Utility, Mod and Urban Sports. Pieces retail from £3-£50.

Boohoo recently also announced that it is opening a pop-up shop on Westwood Boulevard in Los Angeles in the two weeks leading up to the Coachella Festival.