Launchmetrics has released its Met Gala social media report, calculating the value of posts with its MIV algorithm, and revealing Versace as the night’s clear winner, helped on its way by a certain Mrs. Kardashian West.
On Thursday, April 19, Maybelline New York revealed Danish model Josephine Skriver as its new global ambassador. The model will star in the cosmetics brand's upcoming advertising campaign, due to be unveiled in May.
H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.
Almost a month after being named a Tommy Hilfiger ambassador, British Formula One driver Lewis Hamilton is already trying his hand at fashion design with a first capsule for the American brand scheduled for fall.
Champion Athleticwear has picked Los Angeles' La Brea District as the location for its first ever US retail store. Customization, exclusive product launches, and LA-inspired assortments will be in store year round.
British Formula One champion Lewis Hamilton has been unveiled as the new face of all Tommy Hilfiger's menswear labels, further deepening the brand's ties to motor racing following the launch of its Mercedes deal.
British singer and actress Rita Ora has previously been the face of many brands including DKNY, Superga and Adidas Originals, and now she is venturing into solo status with the launch of her first fashion line.